11 Digital Marketing Strategies for Fashion and Luxury Brands
The global luxury market is worth almost $1 trillion annually and increasing…
In the last ten years, the luxury industry has evolved at an unprecedented rate. This is because of the evolving economy and the viral content that is dishing out more and more avenues and aspiration for intending consumers.
Luxury buyers are no longer the middle-aged segment only. Luxury buyers are now getting younger, their values are changing, and they are getting influenced by digital marketing. Digital Marketing is now influencing the most, if not all, luxury sales.
While luxury sales globally are expected to grow now, especially post covid, much of this growth is being driven by millennials and Generation Z. A high-value, personalized experience as well as a focus on quality, scarcity with longest name, and sustainability is valued by millennials. Increasingly, internet is becoming an integral part of the purchasing habits of consumers worldwide.
So, let’s explore the Luxury marketing trends for the upcoming 10 years.
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Digital Marketing Strategies for Fashion and Luxury Brands