Luxury Unplugged is about Luxury Mindset | Lifestyle and wellness.
And today we are talking about the Luxury Mindset shift
Luxury isn’t a brand or a price point. It is a mindset. People aspire for a luxurious lifestyle…why?
What does it mean to have a luxurious lifestyle?
Is it about the quality, value or enhanced features of the product or service?
In fact, it is the sheer, unadulterated pleasure and joy received in the anticipation of the purchase, the buying, and the user experience.
Luxury isn’t defined by a brand or a price range. It’s a state of mind. People trade up to luxury, not because of quality, value or enhanced features offered, but for the sheer, unadulterated pleasure and joy received in the anticipation of the purchase, the buying, and the user experience.
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