The globalized fashion industry dictates countless new trends and collections every year, revolutionizing the vogue and evoking a sense of awareness among fashion buffs. It a time to Unlock a Whole New Wardrobe. But a new trend swing, ” Virtual Fashion shows” amid the pandemic to overcome the crises and loss that the fashion industry suffered.
The reality of life at the moment gives indications of an uncertain future and demands maximum social distancing till the clear end date of the novel coronavirus, Covid-19.
[ By the time, you can check here a few cute summer dresses and collections….!!]
What lead to Virtual Fashion Shows??
Everybody is unsure about the consequences of the pandemic as to how it will affect the progressive future of the fashion industry but a new ray of hope emerged with the introduction of Virtual Fashion Shows.
Nevertheless, technology has paved its way in reshaping and redefining fashion even in this extreme crisis.
Renowned technology giants and pioneers are embracing technological methods like Virtual Fashion Shows to generate an alluringly hypnotic experience for the customers through virtual showrooms, virtual clothing, virtual fashion shows/catwalks.
It is no less than an opportunity for the fashion-relevant public to integrate all aspects of digitization, ideation, and creation into a successful force that drives consumers to accept it with utter satisfaction. Indeed this leads to Virtual Fashion shows and events on digital platforms.
Impact of Covid-19 on Fashion Industry
Needless to say, Covid-19 has decimated the industry big time. It has brought many fashions, textile, and apparel industries to an abrupt pause with no foreseeable future ahead, as of now.
This pandemic has had a huge impact on the industry: Major event cancellations, store closures, fashion week repeals, annulled collection inaugurations, the list goes on…
As the virus spread rapidly around the globe, the stock market has been notably declined to halt the trade between any two business partners. India’s Luxury market has been facing substantial crises since the occurrence of the pandemic.
Some other industries hit hardest by the decline are Dow Jones, G-III Apparel Group, Capri Holdings, RealReal Inc, Tapestry Inc., and Nordstrom Inc.
Believe it or not, there are actually fashion industry rallies organized to raise funds to resolve the loss.
Many celebrities and designers are coming together to combat the crisis, be it through Virtual Fashion shows or funds camps.
There have been tremendous design losses including Giorgio Armani’s fall 2020 runway show in Milan Fashion Week in late February, which was later reformatted successfully. Other grand show cancellations include eminent design houses like Versace, Chanel, Gucci, Dior, Hermès, Prada, Max Mara, Ralph Luren, Burberry, etc.
High-profile events like Coachella Valley Music and Arts Festival, Tribeca Film Festival, Met Gala, Beautycon, CFDA awards, Cannes Film Festival have been revoked as soon as the word about Covid-19 spread out.
In fact, to abide strictly by the guidelines of the Centers for Disease Control and Prevention, multiple upcoming weeks like New York Resort Week, New York Men’s Week, Paris Men’s Week, and Paris Couture Week are suspended, to avoid large gatherings.
Going Virtual….The Virtual Fashion Shows!
Prevalence of the Corona pandemic has forcefully infiltrated the mindsets and buying behavior of people which is sure to encourage online sales in the coming time for summer dresses for women, or winter collection and what not! It time to own the runway and now has the time arrived for you to change the way you get dressed.
The More style, more access…. take these words…!!!
[By the time you can here for beautiful a-line dresses….]
With its acceptance, fashion designers and fashion models are planning to not cease the work and go virtual! The virtual fashion industry might become a parallel industry to the existing offline fashion sector.
Just imagine! We’ve come a long way through virtual fashion shows!
Speaking of the possibility of showcasing collections of seasonal trends online, designers are willing to do so and trying to make it a regular practice for all the tech-savvy and fashion-conscious consumers.
In a world where everything is now possible with a single touch, the concept of virtual fashion shows and catwalks seems quite intriguing.
Thanks to the social media platforms for making everything accessible to everyone from everywhere! People can actually trade without being physically present at a place. And now you know why Virtual Fashion shows were introduced.
Platforms like these have framed a secure future for fashion shows and fashion industries.
So, without further ado, let’s dive into some virtual fashion shows to appreciate their existence at this dreadful hour.
G-Star RAW’s Stay-at-Home Catwalk
G-Star RAW, a dutch designer clothing company hosted a virtual fashion show on April 3rd on its Instagram handle for people around the globe to experience the grandeur from their living rooms.
There was no ramp, just 25 people from 10 countries recording themselves walk to the G-Star RAW track and showcasing the article by staying at their own houses.
The brand also assured that it is always available for its fans and followers, it is just a matter of time.
Gwenda van Vliet, CMO of G-Star RAW says, “During these difficult times G-Star is still at the service of our loyal customers.
We keep working. We are still inventive and creative. Our Stay-at-Home Catwalk shows how we have teamed up globally to provide a little joy and distraction around one clear message: stay at home!”
The act has been influential and inspiring to all the other fashion brands.
Somehow if you are looking for sleeveless short dresses… click here and access.
New York Bridal Week, 2020
One of the biggest bridal fashion shows of NYFW has confirmed that it will be held digitally by reason of the novel coronavirus pandemic.
The designers are recommended to showcase their collections through Zoom and Join. me platforms on few models or a rack.
There can be up to 500 people as an audience to see the collection at one time.
The show was originally scheduled to happen between April 16 and 20, but The Bridal Council and the Council of Fashion Designers of America (CFDA) are still convincing the designers, media, and retailers about the idea of digitization.
Both the organizations also gave insight about how they will put up all the bridal collections on their websites that will feature all the sides of the dresses.
They assured to provide sales contact for each collection promoting designers via digital look book collection.
Also, after the cancellation and postponement of many events, brands are taking it into their consideration to reformat their scheduled live shows and turn them into a digital event, in the light of Covid-19.
Shanghai Fashion Week
Shanghai Fashion Week went fully digital on a really high scale and became the first of its kind in the world.
Due to Covid-19, the show organizers made the entire autumn-winter 2020 edition online on March 24th.
The show was launched as a special edition of Tmall Cloud Fashion Week in partnership with Alibaba’s Tmall and was viewed by six million people.
The idea of the virtual event was to help people stay safe from coronavirus and let them know, the show must go on!
Georgio Armani, Milan Fashion Week
A fashion show behind closed doors, did you ever see that coming?
Well, in view of the novel coronavirus outbreak, Italian fashion house Giorgio Armani set its women’s Autumn/Winter 2020 show in Milan without an audience in order to safeguard public health. Again an example of Virtual Fashion shows.
The show was live-streamed on its website and Instagram and Facebook pages. The models walked in an empty ramp with no audience while millions watched the collection on the internet. Isn’t it great and a thoughtful idea.!!
Women’s Wear Daily, China
WWD China announced an online campaign that intends to focus on topics related to sustainability, zero-waste designs, and supply chain transparency. The show is an entirely digital agenda of fashion content, a fashion week, and a summit with 100 brand partners. It will be streamed live for viewers around the world on its original website.
As the coronavirus continues to affect the fashion industries, our talented designers are not stopping any sooner, that’s for sure!
Virtual Fashion shows gave new life to the whole fashion industry and nobody can now think less of it. Although Virtual Fashion Shows would be considered even after the pandemic as a new technical way to connect millions of people together.