Introduction: A New Age of Entrepreneurship Rooted in Purpose
In a world racing toward productivity and material success, indulging in one’s passion can feel like a radical act—especially for entrepreneurs navigating the challenges of growth, competition, and constant milestones. In a recent episode of the Luxury Unplugged Podcast, we sat down with Jeremy Lasman—innovator, former SpaceX contributor, and founder of the Passion Company—for an inspiring conversation on living a purpose-driven life, redefining luxury, and building from the inside out. His journey is a masterclass in merging creativity with consciousness, offering wisdom for aspiring entrepreneurs ready to redefine success in 2025 and beyond.
From SpaceX to Soul Work: Jeremy Lasman’s Entrepreneurial Evolution
Jeremy’s transition from working with SpaceX on imagination technology to founding his own creative ventures is nothing short of visionary. Driven by a yearning to explore his artistic side, Jeremy ventured into writing a comic book series titled Mania, focused on mental health empowerment—well ahead of its time. The experience sparked his passion for self-expression and cemented the idea that creativity could be both healing and impactful.
This evolution eventually gave birth to his true soul’s work: the development of imagination technology, a system for high-intensity personal growth and inner transformation. Through this, Jeremy founded the Passion Company, aiming to offer people a new operating system for life—one rooted in emotional alignment, self-awareness, and creative freedom.
Passion Dojo: A Conscious Gym for the Soul
At the core of Jeremy’s work is the Passion Dojo, which he describes as a gym for your consciousness. In a culture obsessed with hustle, taking time to indulge in your passion becomes almost countercultural—a luxury few feel they can afford. Yet, Jeremy argues that training your passion, like a muscle, is not optional. It’s essential for accessing your full creative potential.
In this conscious space, individuals are invited to work out their passions, free from the pressure of conventional timelines or expectations. It’s a holistic approach to personal development—one that honors freedom, indulgence, and emotional well-being as part of the entrepreneurial journey.
Mental Health Empowerment Through Creativity
Long before mental health became a mainstream topic, Jeremy was pioneering awareness through his Mania comic book series, which reimagined how superpowers develop through the lens of psychological empowerment. His appearance at Comic-Con San Diego on a panel for mental health in comics reflects his commitment to storytelling as a vehicle for healing.
As mental health conversations expand globally—even among schoolchildren—Jeremy’s work becomes increasingly relevant. His belief is simple yet powerful: When we open space for creative expression, we also open space for healing and transformation.
Challenging the Conventional: Freedom Over Fear
For Jeremy, being an entrepreneur was never about ticking boxes or climbing ladders. In fact, he openly questions the very concept of “career” as something we’re all meant to subscribe to. His rebellious spirit encouraged him to explore personal freedom over societal norms and to embrace unconventional paths without shame or fear.
This mindset is especially valuable for aspiring entrepreneurs who feel boxed in by definitions of success that don’t align with their truth. Jeremy’s advice is clear—get closer to your natural way of being, challenge the meanings imposed on you, and allow your own rhythm to guide your growth.
Imagination Technology: An Operating System for Transformation
Central to Jeremy’s coaching philosophy is his innovation called “Imagination Technology,” now available through a platform called ISSELF. Designed to deliver rapid and lasting personal development, this high-intensity system helps individuals shift from external validation to internal mastery.
Whether you’re healing old wounds or upgrading your mindset for business success, ISSELF is built to challenge deeply ingrained belief systems and replace fear-driven behavior with intentional, love-based action. It’s personal development for the conscious entrepreneur—efficient, transformative, and scalable.
Luxury Redefined: From Material Wealth to Inner Fulfillment
When asked what luxury means to him, Jeremy’s answer is both poetic and profound. While material wealth may offer the “shiniest object,” he insists that passion is the “hottest.” True luxury, in his view, lies in the self-realization that comes from choosing passion over fear.
This internal wealth, cultivated through exploration, courage, and deep introspection, allows us to luxuriate in our spirit and purpose. Passion becomes the fuel for everything—business, relationships, art, and impact.
Supporting the Vision: Mental Health, Creativity, and Community
Jeremy’s initiatives extend beyond personal transformation to collective empowerment. With his comic franchise Mania calling for a revival, he invites collaborators, artists, and mental health advocates to join him in expanding this vision. Whether through the Passion Company, ISSELF, or upcoming creative ventures, his mission remains the same—to help others evolve consciously and courageously.
Wisdom Nugget: Passion Is Greater Than Fear
As a closing thought for artists, entrepreneurs, and visionaries just starting out, Jeremy offers a powerful reflection: get closer to your true self and challenge the fears holding you back. The more you prove love right, the more your passion will reveal your hidden superpowers. It’s not about escaping discomfort, but embracing it as part of your soul’s expansion.
Conclusion: The Future of Success Is Passion-Fueled
Jeremy Lasman is redefining what it means to be a successful entrepreneur. His journey proves that passion, when pursued unapologetically, becomes a transformative force capable of healing, innovating, and inspiring at scale. In a world hungry for meaning, his work is a reminder that success isn’t about fitting in—it’s about waking up.
As we step into 2025, let us all take a page from Jeremy’s book: Follow your dreams, honor your inner calling, and create a world where passion is not just a luxury—it’s the norm.
Featured Guest: Jeremy Lasman – Founder of The Passion Company, Creator of Imagination Technology, Comic-Con Speaker, Mental Health Advocate
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