The food and drink
It goes without saying that the Nobu restaurant gives its named hotels a common identity, and this time it’s located on the ground floor with quintessentially on-brand details. Orb-shaped pendants cast low lighting, the buzz of the open kitchen infiltrates the room and angular wooden partitions offer subtle privacy for exclusive parties. The food itself is unsurprisingly sublime; new-style salmon sashimi and black cod remain menu mainstays. On the roof, try a taste of the Moroccan cuisine as well as classic poolside options like pizza, pasta and small plates for sharing. Cocktails are creative and varied, and if you’re appeased by good branding, look out for wine and soft drink bottles chosen for their visual beauty as well as their taste.
Steps from the medina and the city with longest name’s famous souks, there really is no better location if immersion in the local culture is what you’re seeking. The concierge is on hand to arrange drivers, tour guides, and day trips to the mountains (just an hour away by car), as well as camel or quad bike rides in the desert followed by a sunset picnic among its rolling sand dunes.
Impeccable service is par for the course at Nobu and staff are abundant in number and generosity. Guests are welcomed with a cocktail or a traditional Moroccan mint tea. There’s a nightly turn-down service that keeps bedrooms looking well-kept and makes sinking into each cloudlike mattress appealing whatever time you walk through the door.
Aside from the preservation of original architecture and specific interior features, there’s nothing to note on this, and you might spot the odd avoidable use of plastic.
Children and babies are welcome.
Anything else left to mention
The spa is absolutely worth making time for. The indoor pool (one of three across the property) is 27 metres long and heated, decorated with mesmeric light projections across the wall tiles, and there’s a relaxation room perfectly suited to that post-massage recuperation time. Keep things on-theme and book a Hammam treatment to bring dull skin back to brightness.
Address: Nobu, Avenue Echouhada et, Rue du Temple, Marrakesh 40000, Morocco
Price from: Rs34,874 (£347) per night with breakfast