In today’s episode, we are discussing in-depth: How to run a Creative Business
How to sell your art and make money online.
If you are interested in learning how to sell nft art, we can cover that up in one of my upcoming podcasts
As a creative, you are constantly in pursuit of finding your authentic and real voice. The challenge is to keep it alive while going through various scenes of life.
You probably feel vulnerable when you put your work on display, and it’s understandable that you want it to be able to speak for itself. You don’t want to explain to someone why they should buy your art and dread you might come across as “salesy”, pushy, or desperate when you do.
Have an idea but don’t know where to start? Making the decision to become an entrepreneur and starting a creative business is not for everyone. Did I make the right choice?
Here’s the thing: Your work does speak for itself.
If you wish to connect with your audience,
If you want people to recognize the value of your art,
you need to learn how to speak about your art
Your story is crucial. Not what you tell others only BUT what you tell yourself too.
Here are nine steps to help you do just that, listen to this podcast and understand not only how to be authentic as an artist but also promote who you truly are.
So, If you own a business, or if you are starting a new creative business,
If you wish to own hours, have a personal life, while having a small business which you want to scale up,
here’s some cool business advice that will not only make you feel good about your business strategy and marketing techniques but also help you understand the best way to reach out to your ideal clients.
In this podcast, you will learn: How to run a creative business | Learn how to make money as an artist
What is a creative business?
A creative business is a company or organization that focuses on creating and selling products or services that are original and unique. This can include anything from art, fashion, and design to advertising, architecture, and filmmaking.
What do creative business owners do?
A creative entrepreneur is someone who uses their creative or intellectual knowledge and skills to earn a living, usually in a business or as a freelancer. When you buy a creative product; whether it is a piece of music, a Book, a fashion designer’s latest piece of clothing, sculpture, a film, a game or a building, you don’t just buy the product, you buy into a story, a journey, a set of decisions that have been made about ideas, values and emotions the creator either wants to express or wants you to feel.
Traditionally these attributes haven’t had a perceived economic value, but increasingly they are as more and more brands fight for consumers’ attention by becoming more personal and relevant to their audiences.
What are the benefits of being a creative entrepreneur?
Before you unveil 9 strategies on how to run a creative business, understand the KEY, which is
Knowing yourself
As a creative, you are constantly in pursuit of finding your authentic and real voice. The challenge is to keep it alive while going through various scenes of life.
You probably feel vulnerable when you put your work on display, and it’s understandable that you want it to be able to speak for itself. You don’t want to explain to someone why they should buy your art and dread you might come across as “salesy”, pushy, or desperate when you do.
Just like your creative process, follow the process of the work speaking out for itself.
Do you know what I mean? Well, if you don’t why don’t you comment and let me know to explain this bit to you more…
Ok, moving on Your work speaks louder than words when you completely own it when you completely be it.
When the feeling that you are conjuring while creating the art is what you are feeling when you are talking to your tribe.
If you wish to connect with your audience,
If you want people to recognize the value of your art,
you need to learn how to speak about your art
Your story is crucial. Not what you tell others only BUT what you tell yourself too.
Here are nine steps to help you do just that:
- Know your target audience.
Do you know who your best customers are likely to be?
Who out there will become some of your biggest and most raving fans?
Is it a particular age group, gender, etc?
Do they have particular interests, such as playing guitar, writing blogs, wildlife, gardening, bright colors, human interest stories, nature, etc.?
So the nugget is Define your target audience: The more you know about the people who love your creative work, the easier it will be to connect with them and market to them. Think about your ideal customer and what they like and why they are attracted to your work.
- Find out where your target audience hangs out.
Knowing your target audience includes research on where those people congregate, both on and offline. Finding out where they meet means you may distribute your marketing materials to these locations in order to contact them. The greatest marketing materials aren’t worth anything if your ideal consumers don’t see them. So, place your marketing materials in the places where they will have the most impact.
Some ideas for marketing messages include:
• If your target market are parents, your message might be about the importance of family time or how your product/service can make life easier for busy families.
• If your target market are music lovers, your message might be about how your product/service can improve their listening experience or help them discover new music.
• If your target market are dog owners, your message might be about how your product/service can make their lives easier or help them better care for their pets.
Some ideas for marketing media include:
• If your target market are parents, you might want to advertise in parenting magazines or on websites that cater to parents.
• If your target market are music lovers, you might want to advertise on music streaming websites or in music magazines.
• If your target market are dog owners, you might want to advertise in pet magazines or on websites that cater to dog owners.
Choose the marketing message and media that you think will reach your target audience the best and then create a plan for how you will use them.
Be consistent with your marketing.
Once you have developed your marketing plan, it is important to be consistent with it. This means using the same message and media on a regular basis so that your target audience will become familiar with your brand.
Some ideas for being consistent with your marketing include:
• If you are advertising in magazines, make sure to advertise in the same ones every month so that your target audience will see your ad regularly.
• If you are advertising on websites, make sure to rotate your ads so that they are seen by as many people as possible.
• If you are using social media, make sure to post regularly and use hashtags that your target audience is likely to search for.
By being consistent with your marketing, you will increase the chances of reaching your target audience
Just one thing more:
How should you do your online marketing?
Write to one person.
Yes, you read it right. A creative entrepreneur should write speak and engage with one person at a time.
Now that you know your ideal customer and where to reach them, you need to target them in your writing: or whatever format you choose to communicate with them.
YOU should have a creative business plan before get set go i.e. running a creative business
And don’t rake your brains on where should your office be… because you can run your creative business from home as loong as you have passion, drive and tools to do so.
Moving on…
Know what you truly stand for
What is your art all about, what is your creative business all about?
What do you stand for or what is that you want to be known for?
EVery business every craft every artist has a vibe
What’s your vibe?
What do you want to portray or show or be seen as?
What should people feel when they see your art?
Is it ease? Is it luxury? Is it inspiration? IS it happiness?
What is your art all about?
How to be a successful creative directly depends upon what your art is all about?
How passionate you are about your art…
Use stories to engage.
Stories are magical. Use them whenever you can in your marketing.
Stories are more engaging for your audience, which means they’ll be paying more attention. They connect with your audience on a deeper level and they are more memorable. This means that people are more likely to talk about your work to their friends, spreading word-of-mouth.
Stories about your work can be about anything; it’s all up to you! They might cover things like why you picked your medium, how you got into the business of art, who inspires you, why you chose your subject matter, and so on.
Your story should be about what you do and why you do it.
Listen to more podcasts on how to be more productive, tips to run a creative business successfully, being in the creative flow and much more.
If you wish to talk about your brand, you can talk to my team and we can feature you on our podcasts and blogs.
This is a guide to the path that many successful businesses have followed. It’s true that you may take a different approach and still be successful. Some attempts at launching a firm will “succeed,” but failure is simply information in disguise. If you’re stuck in a rut, go back and adjust your company using the tools
I spent many years in the corporate world (rather than being a consultant), and I frequently felt like business was happening to me rather than that I was participating in it. Looking back, this was my reality because it was the way I approached things. So get inside the game, take control, and play your part.
There is room for everyone, and often the only way to figure it out is to jump in and try. Let’s build a community of passionate artists and lets collaborate to bring out the best of each other’s art.
Chck out this inspirational story podcast of 6 creative professionals and don’t forget to follow us on social media!
6 Successful women | 6 inspirational stories Podcast | 6 Creative professionals
Like I said, If you are interested in learning how to sell nft art, we can cover that up in one of my upcoming podcasts
Because Luxury Unplugged Podcast is where Luxury meets Spirituality.
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